Built the foundational brand identity for this startup non-profit think tank, encompassing digital, print, and internal brand guidelines, as their first in-house designer.
If you are looking specifically for the website project for CAPRI, I put it on this page.
Center for Asia-Pacific Resilience and Innovation (CAPRI) is a non-profit, non-partisan, independent think tank. Established in 2022, it does researches focusing on the pressing issues in the Asia-Pacific region. CAPRI underscores the importance of DEI values and transnational cooperation, hoping to reform the fragmented world since the COVID-19 pandemic through interdisciplinary public policy research.
As the inaugural and sole Communication Designer at CAPRI since 2022, I operated with a creative director's mindset. In a lean team environment, I proactively embraced diverse responsibilities, developing a strategic approach to design that transcended mere instruction-following. This involved understanding the underlying objectives of creative decisions, enabling me to contribute to planning and execute designs with a strategic vision.
Handling all aspects of brand presence, I created from the website to visual designs for online platforms, print materials, and public events—incorporating our core design elements throughout. I have created design on my own for over 15 events and co-created with other vendors for two of CAPRI’s Annual Forums, and 2023 and 2024 Annual Reports.
CAPRI centers its efforts on resilience and innovation. While its core products, research and events, are inherently abstract, the challenge lies in creating compelling visuals that effectively communicate these concepts and resonate with the audience.
Following an in-depth analysis of the existing logo and core values, I independently developed comprehensive brand guidelines for internal application. This initiative successfully fostered an understanding of the critical role of visual branding across the organization.
Building upon the logo created by another designer, I expanded its visual language by incorporating waves, gradients, and transparency effects. I then aligned CAPRI's three core values—integrity, independence, and inclusivity—with the logo's main colors of blue, purple, and green.
Other than the advancement of design expertise, my most valuable learning came from project management. As the sole designer, I needed to clearly communicate my design concepts and requirements to move projects forward across departments. Managing printing vendors, production timelines, and coordination between teams challenged me greatly. Yet these experiences significantly improved my communication skills, which I discovered were vital for project management. While I could design independently, I learned that successful project completion relies on effective communication—and that should be the true purpose of design work.
