The website is constructed to show its unique character of being the first non-profit, non-partisan international think tank in Taiwan through a modern but professional visual presence.
Upon its establishment, CAPRI aims to stand out from other existing think tanks by adapting progressive value and conducting cross-disciplinary research. Transforming these identities into visual languages, I used a more modern approach on the website’s visual. I want the target audience grasp the ideas of CAPRI’s values just by visiting the website. Rounded corners and bento boxes are the two most distinct instances.
For typography, Crimson Pro is used in headings to give a human touch from its rounded tips, and Lato for the body text to create a slick and clean look, making reading easier.
With the conscious usage of the the blue color in the CAPRI logo as the major color of the website, I aim to create an default looking CAPRI, and therefore leave an impression in visitors’ memory.
Since the website features lengthy research articles, I prioritized creating a comfortable reading experience by carefully adjusting the color contrast. For the body text, I chose a dark bluish-gray against the light blue background to achieve clear readability without causing eye strain.
Referencing Google’s Material 3 design system, I used the difference of colors to create box that can group information easily.
