This project integrates custom illustrations into Fulbright Taiwan's masters program website, enhancing information delivery and visual identity while maintaining its brand consistency with Fulbright Taiwan.
This website aims to guide American college students through the process of pursuing a master's degree in Taiwan. Recognizing the target audience's age and the diverse programs offered by Fulbright Taiwan, I’ve embraced illustration as a key design element. I sought to transform the often daunting search for study abroad opportunities, traditionally presented as dense walls of text, into a vibrant and engaging experience. By infusing the site with playful and informative illustrations, we aim to convey that this journey should be filled with excitement and colorful expectations, rather than feeling like a tedious chore.
Although it’s a static website, to communicate with the client about how will the different information laid out, I created a simple IA at the wireframing stage. It’s crucial for a study abroad website to display clean and organize that make it easier for the user to find the information they need. It also boosted my efficient when I’m implementing the Figma draft in WordPress and Elementor because I will only need to focus on the design without worrying about organizing so many different kinds of information.
